Follow Me, Like Me, Fan Me: Is the Social Ask Overused? [INFOGRAPHIC]
- 11 Comment
Back in March I wrote a post about moving away from the generic social ask. What is a social ask? “Follow me.” “Like me.” “Friend me.” “Become a fan.” “Check in here.” You get the idea. And boy, oh boy, are these “asks” everywhere: our favorite magazine, billboards, store window decals, on television, radio and even in the menus of our favorite restaurants. These asks don’t even touch on what we experience when we join in our social networks.
After I wrote the aforementioned post I became extremely curious as to how many times a day people were potentially hit with social asks on their social networks. The web analytics and engagement management team at Alterian decided to indulge my request and track social asks for a month. What we found was pretty astounding–more than 3.34 million mentions were recorded over a one-month period of people making these social asks around the world
And that’s not all:
Want even more information? Here’s a link to the infographic social media release.
Want to embed this beautiful image on your blog? Feel free:
<a href=”http://www.alterian.com/images/Is_the_Social_Ask_Overused.jpg”><img src=”http://www.alterian.com/images/Is_the_Social_Ask_Overused.jpg” alt=”Is the Social Ask Overused” width=”960″ border=”0″ /></a><br />Via:<a href=”http://www.alterian.com/images/Is_the_Social_Ask_Overused.jpg”>Alterian and Sarah Evans</a>
Do you think the social ask is overused?
11 Comments on this post
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TreeLover said:
What I hate the most is when people “like” their own post. I mean you posted it. My friend just told me he got suspended for using the like buttons to much. He did it on every post he got for his birthday. (Yes he got a lot of greetings) Don’t know when he can use it again.
May 12th, 2011 at 7:11 am -
PRsarahevans said:
@Treelover – We didn’t look at the way people use their own networks, more people over-asking for others to “like,” “friend,”follow,” etc… We see these asks everywhere now (at least in the U.S.) and both individuals and brands have a level playing field when it comes to online outreach. So sorry about your friend! I got the smack down when replying to birthday greetings, too.
May 12th, 2011 at 11:09 am -
Jennifer Nelson said:
Great infographic! I love that US citizens had 2888.4% more social asks than our very polite Canadian counterparts. Too funny
May 12th, 2011 at 11:53 am -
zuhpiter said:
I think It is really overused when the marketers found out that with these “ask” buttons, they are gaining good reps for their social network and even to their site. I think the likes, follow me, like this are one of the best strategy to promote your site or links. It also comes free.
zuhpiter | – how seo works
May 13th, 2011 at 7:41 pm -
Harvey said:
I don’t understand why you would ask people to ‘like’ your posts or ‘follow’ you. You shouldn’t have to force them in the first place!
May 14th, 2011 at 4:44 pm -
TreeLover said:
I just saw an accessories brand in Twitter (which I actually follow
) twitting that they will have a contest when the number of followers reach 5,000. That’s how eager they are to have followers? I understand where they are coming from but sometimes it just sucks to see their promotions over twitter and Facebook.May 15th, 2011 at 9:35 am -
tire said:
The numbers are only going to increase but it does get annoying, there are certain types of ‘asks’ that I have already completely tuned out and ignore, I suspect alot of that will happen too in the future.
-Jean
May 18th, 2011 at 11:04 pm
[...] This post originally appeared at PRsarahevans.com. [...]
[...] research, compiled by social media consultant Sarah Evans and marketing technology company Alterian, shows just how swarmed Web users are with these [...]
[...] – via Alterian and Sarah Evans [...]
[...] This post originally appeared at PRsarahevans.com. [...]